Client Case Study

The cove residences

What We Manage /

Social Media Marketing  -  Audience Engagement + Growth  -  Authority funnel Ads Creation + Management  -  Content intern  -  Content Photography + videography

The problem

The Cove Residences’ social media had gone quiet, with inconsistent posting and messaging that didn’t fully capture the “rhythm” of living in Edgewater. Without local storytelling or on-the-ground content, the brand struggled to differentiate itself from nearby developments and convert followers into qualified leads.

Modern bedroom with large floor-to-ceiling windows overlooking a river and city skyline at sunset. The room features a bed with neutral bedding and decorative pillows, a beige armchair, a wooden bedside table, and a minimalist lamp. The interior has wood paneling and light-colored flooring.
A tall modern building with a glass facade reflecting sunset colors, surrounded by palm trees along a waterfront with small boats, under a pink and purple sky.
Modern high-rise apartment interior with a dining area and kitchen, large floor-to-ceiling windows showing a cityscape at sunset, minimalist decor, neutral color palette, with a round rug, dining table with six chairs, and a marble kitchen counter with barstools.

Our solution:

We developed a comprehensive social media strategy focusing on…

Organic Social Media Marketing: Developed a Miami-specific content strategy highlighting Cove’s “live, work, play” lifestyle and luxury amenities.

01

02

Strategic Advertising: We crafted three-part branding ads that drove their ideal customer to their Instagram page, website, and sales gallery.

On the Ground Support: Sourced and managed a Miami-based content intern to capture authentic, on-site photo and video assets showcasing the property and neighborhood.

03

Instagram profile of Cove Miami showing a logo, contact info, and images of high-rise buildings and waterfront views in Miami. 
before

COVE MIAMI AFTER

A black arrow pointing to the right on a light background.
Instagram profile page for 'The Cove Residences' featuring a pink logo, location in Miami, Florida, and images of modern architecture, a pool, and people relaxing by the water.
Instagram profile page for 'The Cove Residences' featuring a pink logo, location in Miami, Florida, and images of modern architecture, a pool, and people relaxing by the water. 
after

The Cove now

The Proof is in the Process

The Results After 90 days

Total followers increased by 67.27%

-

Overall Engagement grew by nearly 467.21%

-

Total Reach increased by 1,170.27%

-

Total followers increased by 67.27% - Overall Engagement grew by nearly 467.21% - Total Reach increased by 1,170.27% -

Indoor spa area with lounge chairs, small pool, and a view of a city skyline through wooden slat partitions with plants and blooming trees outside.
Modern interior space with large floor-to-ceiling windows, overlooking a city skyline and water. The room has light-colored furniture, including chairs, sofas, and tables, with potted plants and a wooden ceiling.
Modern gym interior with treadmills and stationary bikes facing large windows overlooking city and water view, with wooden ceiling and stone tiles.
Modern bedroom with floor-to-ceiling windows offering a view of a river and city skyline at sunset. The room has a large bed with beige bedding and decorative pillows, a bedside table with a lamp, and seating area on the balcony with chairs.
A modern bathroom with beige marble walls and floor, featuring a double vanity with a mirror, a toilet, a walk-in shower, and a freestanding bathtub near a large window.
Modern interior with a wooden bookshelf, seating area, and wine storage room in the background.
Modern hotel lobby with beige seating, marble coffee tables, plants, and large windows showcasing palm trees outside. Sign on a wall reads 'The Cove Residences'.
Living room with floor-to-ceiling windows offering a city and water view, modern furniture including a pink sofa, white armchair, wooden coffee table, and potted plants.
Interior of a modern high-rise apartment with floor-to-ceiling windows, a dining area with a round table and six chairs, a marble kitchen island with barstools, and city views during sunset.

Step Into What’s Possible

Let’s Chat