Client Case Study

Drybar Charlotte

What We Manage /

Social Media Marketing  -  Audience Engagement + Growth  -  Content Photography + Videography - Influencer Marketing

The problem

Drybar specializes in delivering exceptional blowouts, but they faced the challenge of changing consumer perceptions from viewing blowouts as a luxury to making them a regular part of a wellness routine. They needed to communicate the benefits of regular blowouts, encouraging clients to incorporate them into their self-care rituals every 1-2 weeks. The goal was to position Drybar as an essential service for maintaining a polished, confident lifestyle with professional-quality products.

Our solution:

We developed a comprehensive social media strategy focusing on…

Organic Social Media Marketing: We crafted content that highlighted blowouts as a wellness routine, emphasizing their role in self-care and personal well-being.

01

Influencer Partnerships: Collaborating with influencers helped amplify Drybar's message, reaching a broader audience and creating authentic endorsements.

02

Engaging Giveaways: We organized targeted giveaways to boost engagement and attract new followers, enhancing brand visibility.

03

Drybar Charlotte

The Proof is in the Process

The Results After 1 year

Reach expanded by 15000%

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Overall Engagement grew by nearly 9200%

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Total followers increased by 57.23%

Reach expanded by 15000% - Overall Engagement grew by nearly 9200% - Total followers increased by 57.23%

Step Into What’s Possible

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