Client Case Study

squeeze Massage

What We Manage /

organic growth + paid ads

The problem

Low follow count and limited local awareness. Minimal content variety (mostly static graphics). No Charlotte-specific strategy or personality in posts. Missing TikTok presence and consistent video content. Tight timeline before grand opening, creating urgency.

A man receiving a back massage while lying face down on a massage table with a light blue wall in the background.
A spa or wellness center refreshment station with decor and amenities, including white vases with reed diffusers, a water dispenser, glasses, and a sign promoting hydration.
A hand holding a smartphone displaying a sleep therapy app with options for under pressure settings and pregnancy questions, in front of a glass jar filled with light blue golf balls with smiley faces.

Our solution:

Build brand awareness

Develop a Charlotte-specific social media strategy and content plan. Captured high-quality local photos and videos through quarterly content days.

01

Created and scheduled consistent posts across Instagram, Facebook, and TikTok. Executed digital doorknocking by manually finding and engaging with the ideal audience to grow connections and presence organically.

02

Launched and managed Instagram and Google Ads campaigns, including ad setup, copywriting for 5 ads, weekly updates, and monthly performance calls. Provided monthly analytics to measure growth and optimize performance.

03

Instagram profile summary of Squeeze Charlotte, showing 26 posts, 1,351 followers, and 93 following, with a blue smiley face logo. 
before

90 days of results

An arrow pointing to the right with a thin line and a small arrowhead
Social media profile for squeeze_charlotte showing 74 posts, 3,121 followers, and 235 following. Description mentions massage experience and location at 4211 Park Rd, Charlotte, NC. 
after

squeeze massage

The Proof is in the Process

The Results

Reach Grew +4,200%

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Engagements climbed +357%

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Reach Grew +4,200% - Engagements climbed +357% -

Hand holding a smartphone with a sleep tracking app open, displaying options for pressure levels and pregnancy question, next to a glass jar filled with blue golf balls with white smiley faces.
A refreshment station with a light wood wall and blue shutters, featuring white vases with reed diffusers, a water dispenser, and glasses along with tea cups, set in a spa or wellness center.
A man receiving a back massage in a spa or wellness setting.

Step Into What’s Possible

Let’s Chat