Client Case Study

The lumen house

What We Manage /

Social Media Marketing  -  Audience Engagement + Growth  -  Brand Ad Creation + Management  -  Advertising + PR  -  Content Photography

The problem

The Lumen House, a private and luxurious wedding venue in North Carolina, sought to enhance its brand awareness, generate more leads, and educate consumers. Their key goal was to become the next high-end, modern, never-done-before, custom wedding venue.

Outdoor view of a greenhouse with glass panels reflecting the surrounding garden and patio area, including chairs and a table inside, alongside decorative flowers and greenery.
Close-up of a person's hand with a wedding ring, gently touching a white flower in a floral arrangement. The person is wearing a black suit with a white shirt. The background consists of various white flowers and greenery.
A bride in a white wedding dress walking toward an outdoor wedding ceremony setup with rows of chairs decorated with white ribbons, set on a grassy field with green trees in the background.

Our solution:

We developed a comprehensive social media strategy focusing on…

Organic Social Media Marketing: We crafted content through architect renderings that showed potential brides the beauty and originality of the venue.

01

Strategic Advertising: We crafted three-part branding ads that drove their ideal customer to their Instagram page, website, and book-a-tour links.

02

Amplified Partnerships: We connected with vendors in the industry to share The Lumen Houses’ story, be part of it, and create unprecedented excitement for its grand opening.

03

Instagram profile page for The Lumen House, a luxury wedding and event venue in Charlotte, NC. Features include photos of construction updates, tour information, Q&A, and vendor spotlight. 
before

LUMEN HOUSE AFTER LESS THAN 1 YEAR

A close-up of an arrow pointing to the right with a simple, minimalist design
Instagram profile for The Lumen House, a modern wedding and event venue outside Charlotte, NC, featuring photos of wedding decor, floral arrangements, and interior architecture. 
after

Lumen house now

The Proof is in the Process

The Results After 2 Months

Total followers increased by 52.27%

-

Overall Engagement grew by nearly 96.26%

-

Total followers increased by 52.27% - Overall Engagement grew by nearly 96.26% -

A floral arrangement of white and pink hydrangeas with greenery, wrapped in white fabric, on a cart with a reflective surface, with a dark chalkboard, some greenery, and a white wall in the background. The image promotes an exclusive open house event
A dining table set for a meal with floral centerpieces, wine glasses, and plates, situated near large windows with sheer curtains, allowing natural light to fill the room.
A couple dressed in wedding attire standing outdoors during sunset, with the man in a black tuxedo and the woman in a white off-the-shoulder wedding dress, holding hands and smiling at the camera.
A woman and a man are close together with their foreheads touching outdoors, surrounded by white, cream, purple, and yellow flowers.

Step Into What’s Possible

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