The Source
The Source is a collection of resources, tools, and insights designed to help you build a stronger presence online.
Consider it a place to come when you need a little direction. From refining your content strategy to strengthening how your brand shows up across social, everything here is created to help you make smarter decisions, build with intention, and feel confident that you’re moving in the right direction.
Created by the Terra team, for brands building what’s next.
The Three Pinned Posts Every Brand Needs
Brand Consistency Check
The Instagram Searchability Audit
The Three Pinned Posts Every Brand Needs Brand Consistency Check The Instagram Searchability Audit
Good brands start with good direction.
Consider this your source.
A better presence starts here.
001 The 3 Pinned Posts Every Brand Needs
A guide to strategically using the three most valuable pieces of real estate at the top of your Instagram profile. Rather than simply pinning your best-performing posts, these three posts should quickly tell a new visitor everything they need to know about your brand.
A visual and strategic audit designed to determine whether your brand feels like the same brand everywhere someone encounters it. Go beyond “everything should match” and explain how consistency builds recognition, familiarity, and trust, helping customers feel more confident choosing one brand over another.
002 The Brand Consistency Check
003 The Instagram Searchability Audit
Instagram is increasingly functioning like a search engine. This guide helps brands make their profiles and content easier to discover by strategically incorporating the terms their ideal audience is actually searching for.